How do insurance leads work?

There are numerous companies out there that sell consumer leads to insurance agents. Typically these companies have their own web properties that get a sizable amount of traffic from consumers that are shopping for insurance. When a consumer fills out a form on one of these websites, the company then forwards the consumer’s information to a lead buyer who can then follow up with the consumer and sell them the insurance solution that best fits their needs.

Oftentimes these lead companies sell a consumer lead to more than one lead buyer – sometimes they are sold to up to 5 lead buyers.  These are called shared leads and are the most common type of insurance leads available for purchase.

Lead buyers are also able to purchase “exclusive leads” from some insurance lead companies.  In these cases, once a lead is generated by the lead company – they only sell the lead to one buyer.

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Where can I buy insurance leads?

There is no shortage of companies out there that want to sell insurance leads.  Because there are so many lead generation companies out there, it’s very hard for agents to keep track of which companies provide high quality leads, a fair price, good customer support, etc.

That’s one of the reasons we created – to round up the best deals on insurance leads from the top rated insurance lead companies. To get started go here to view lead offers by insurance type, or go here to view lead deals by company.

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How much do insurance leads cost?

The cost of insurance leads is really all over the board.  Pricing varies greatly based on factors like the type of insurance coverage, the geographies in which you want to receive leads, whether the lead is exclusive or a shared lead, whether it’s a live phone call or form-submitted data, what kind of special offers the lead companies are currently running, and a variety of other filters.

The best way to find out how much insurance leads cost is to call or send an inquiry to one or more of the lead companies to see what kind of offer they can give you.  To see the current, best offers from the top rated lead companies – click here.

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What is the best insurance leads company?

This is a very commonly asked question, but it doesn’t have a clear-cut answer.  The term “best” can mean different things to different people.  For example, one agent might consider the best insurance leads company to be one that has the lowest cost on a certain type of leads, for another agent the best company might be the one that charges a little bit more for leads, but has a generous lead return policy.

Because there are so many different ways to determine which insurance leads company is the best, we created to help agents answer that question themselves.  We’ve pulled together the lead offers from today’s top rated insurance leads companies and brought them all together in one place for you to evaluate.

Spend some time reviewing the different insurance leads by type, as well as the insurance leads companies.  This should help you find what you are looking for.

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What types of insurance leads can you buy?

There are many different types of insurance leads available to be purchased.  Some of the most commonly offered insurance lead types are: Auto Insurance, Home Insurance, Life Insurance, Health Insurance, Senior / Medicare Insurance, Renters Insurance, Property & Casualty Insurance, Long-term Care, Disability, Business Property & Casualty, Business Benefits and more.

To learn more about which types of insurance leads are available for purchase, visit the insurance lead types page or the insurance lead companies page to review your options.

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Why do so many insurance leads companies get a bad reputation online?

There are a couple reasons. First, many insurance agents buy leads with very “high hopes” – and their expectations of performance simply aren’t realistic.  Insurance leads are not the holy grail.  Once those leads enter your sales process workflow, it’s up to you to work them effectively in order to convert them into a buyer.  This requires that you call them back IMMEDIATELY after you receive the lead, and follow up with them as often as required to move them further down the funnel in your sales process.

Many agents don’t call leads back right away, and don’t continue following up with the lead – which is one of the reasons some agents complain about insurance leads.

Another big reason you sometimes see complaints about insurance leads companies is because the people that have been buying leads from a company for 10 years are not going to share their secret with other agents.  An unhappy customer is way more apt to leave a negative review in this situation… it’s not very common for happy customers to divulge their secret source of business.

When you use Insurance Leads Insider to help find the types of insurance leads you are looking for, you don’t have to worry about being exposed to any fly-by-night insurance leads companies.  We only work with the top rated leads companies in the industry.

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How to generate insurance leads?

This is one of the most commonly asked questions we hear from insurance agents.  This, unfortunately is not something that can be answered in a simple FAQ entry.  Nowadays with all of the different tools and technology available, there are countless ways to generate insurance leads yourself.

The problem though is that most agents are too busy running a business and focusing on the items that have a more direct impact on the bottom line – so learning different marketing skills and tactics is oftentimes not very easy to do.

Down the road we hope to have a better resource to help those with this question, in the meantime I’d say try spending some money on leads of local, qualified consumers that are shopping for insurance – then focus on nurturing those leads into sales.  Many agents find that this approach allows them to grow their business much faster than generating leads on their own.

To get started with insurance leads, browse the different insurance lead types available here to compare different offers and different companies.

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